Bridging the Gap: Sales & Marketing Leadership Panel


This panel will be moderated by Elay Cohen, author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed. A limited supply of free copies of SalesHood will be handed out at this session! From first touch to close, it?s no secret that sales and marketing teams often struggle to create a seamless customer journey. Often these teams, find that they're misaligned in strategy and execution, leading to inefficiencies in the sales and marketing processes, resulting in missed performance potential. Join us as a panel of leaders at four high-growth, high-tech businesses discuss how improving sales and marketing alignment in their organizations led to sizable performance increases with the help of gamification. You'll learn strategies for approaching sales and marketing alignment challenges in your businesses, including: the behaviors that drive alignment, where and what to focus on to improve alignment, and tips for successfully implementing gamification into your business models. #partnerforce