Why does a user's experience matter?not just to a company, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals? Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. Join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your company is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.