As we continue to see the consumerization of enterprise software, it is important to think about how someone wants to feel when using your app, not just about the features we think they can use. With salespeople continually striving to be more efficient, cost effective, and productive, the tools being developed for them need to surpass expectations to stay relevant. Join Aaron Rich, co-founder and vice president of operations at EchoUser, the Any Experience design firm, for a hands-on workshop and discover how to apply user research design principles when developing apps for the Salesforce platform, and why it will make your team more successful.